About
Ecommerce Store Playbooks
Ecommerce store playbooks: evidence over opinion
Independent reporting on online business and digital products. What it costs, what it involves, and where the claims stop matching the results.
What we cover
Ecommerce Store Playbooks covers online business and digital products: ecommerce, store, playbooks.
How we work
Articles are written to be useful to someone actually doing the thing: specific, checkable, and honest about what varies by situation. Where a piece touches regulated work, it says so rather than implying the reader can skip a professional.
We correct mistakes rather than quietly editing them away. If a correction changes the substance of a piece, the article says what changed.
Following along
Every article appears in the RSS feed, which is the best way to follow the site without an account or a newsletter.
Getting in touch
Corrections, tips and questions: [email protected]. For advertising, see the advertising page.