Strategy
Five questions to vet a digital product benchmark
Five questions for evaluating digital product pricing benchmarks, plus checks for price versions, payment reconciliation and cohort maturity.
Section
Strategy
Strategy
Affiliate marketing for digital products: 6 programs, 2 FTC cases
Affiliate marketing for digital products case studies often skip results. Six named programs and their payout structures, plus two FTC enforcement records.
Strategy
How to improve affiliate marketing for digital products
How to improve affiliate marketing for digital products: trace the partner handoff, standardize campaign tags, sample claims, and read mature economics.
Strategy
Common affiliate marketing for digital products questions
Common affiliate marketing for digital products questions cover agreements, disclosures, attribution, commissions, classification, refunds, and program records.
Strategy
Digital product launches checklist: gates, evidence, and closeout
A digital product launches checklist built as a decision record: pre-payment gates, transaction feedback tests, release monitoring, and a closeout record.
Strategy
Creator business practices: a release record per upload
Creator business models best practices start with one record per upload: assets, rights, disclosure, captions, corrections and costs, kept beside each release.
Strategy
Common creator business models questions: disclosures and rights
Common creator business models questions about disclosures, commissioned-content ownership, and the records creators can keep to support decisions.
Strategy
Membership site marketing mistakes: what quietly drives cancellations
membership site marketing mistakes include vague value, hidden terms, forced engagement, weak moderation, insecure accounts, stale content, and misleading churn.
Strategy
Ebook marketing tools to test, starting with the file
Ebook marketing tools to test, starting with the file: Kindle Create, EPUBCheck and Ace by DAISY on the export, then delivery, email and ads trials.
Strategy
Online course marketing claims about micro-credentials and LTI: what to verify
Online course marketing claims about micro-credentials and LTI Advantage: what a sales page must disclose and which integration tests to run first.
Strategy
Online course marketing examples: the patterns that repeat
online course marketing examples show how diagnostics, public lessons, employer briefs, previews, cohorts, and search pages can serve different buyer decisions.
Strategy
How to improve online course marketing for business teams
How to improve online course marketing for business teams: choose channels, fix lead handoffs, support L&D buyers, and test learner outcomes.
Strategy
Digital product strategy benchmarks: 6 areas to compare
Digital product strategy benchmarks: user value, adoption, retention, quality, economics and delivery, each with the context that makes it comparable.
Strategy
Why Austin and Miami draw digital product launches
Austin and Miami digital product launches differ on creator meetups, startup programs, state tax and local affiliate networks, and this guide compares both.
Strategy
How to plan Toronto Montreal Vancouver retention benchmarks
How to plan Toronto Montreal Vancouver retention benchmarks: compare agency scope, acquisition pressure and channel mix, then set targets from your own data.
Strategy
How to use US Census ecommerce data to benchmark your store
US Census ecommerce data gives US store owners a free benchmark, and this guide shows where to pull it, how to compare it to your own numbers, and what to ignore.
Strategy
Creator business models under review: the good, the weak and the verdict
A review of creator business models, naming the platforms and deal terms behind each, with a verdict on which ones pay and which quietly cost.
Strategy
A planning framework for online course marketing
A planning framework for online course marketing, from learner research and offer design to channel tests, measurement, and learner retention.