Strategy
Online course marketing claims about micro-credentials and LTI: what to verify
Online course marketing claims about micro-credentials and LTI Advantage: what a sales page must disclose and which integration tests to run first.
Archive
September 2026
Operations
Online course marketing platforms compared for creators who teach
Course marketing platforms compared for creators who teach, covering pricing models, built-in tools, and which option best fits each instructor's needs.
Operations
Online course marketing best practices: quality checklist
Online course marketing best practices begin with course quality. Use the review steps, the five-item checklist, and named proof owners to keep claims honest.
Careers
How to Assess an Online Course Marketing Stack
Evaluate online course marketing tools by mapping workflows, testing conversion records, checking data controls, and documenting operating and exit risks.
Rules
How to tell whether online course marketing benchmarks fit
A practical framework for online course marketing benchmarks: check population fit, metric definitions, cohorts, and evidence before using a figure.
Costs
What a serious online course marketing checklist covers
online course marketing checklist covers learner fit, claims, media, search, email, checkout, security, accessibility, measurement, support, and review.
Reviews
Online Course Marketing Mistakes to Fix
Online course marketing mistakes include unsupported claims, misleading testimonials, false urgency, weak partner oversight, and poor learner-fit follow-up.
Strategy
Online course marketing examples: the patterns that repeat
online course marketing examples show how diagnostics, public lessons, employer briefs, previews, cohorts, and search pages can serve different buyer decisions.
Strategy
How to improve online course marketing for business teams
How to improve online course marketing for business teams: choose channels, fix lead handoffs, support L&D buyers, and test learner outcomes.
Operations
4 points worth checking on online course marketing questions
common online course marketing questions cover audiences, proof, email permission, accessibility, pricing, refunds, enrollment quality, and course outcomes.
Careers
Digital product strategy trends: NIST, CISA and W3C guidance
Digital product strategy trends and the named frameworks behind them: NIST AI risk management, CISA and FBI product security guidance, W3C privacy principles.
Rules
Ecommerce store playbooks for digital products: what to build first
Sequence your first ecommerce store playbook: offer and pricing first, then checkout, tax and launch, with course marketing last. Links to three deeper guides.
Rules
Assess public digital product strategy case studies
Assess digital product strategy case studies through two UK public-service examples, an evidence audit, and a cautious route to ecommerce testing.
Costs
Digital product strategy practices: boundaries, cadences, owners, and reversal paths
A digital product strategy guide on setting boundaries, running weekly to quarterly cadences, naming owners, keeping decision records, and writing reversal paths.
Reviews
Sorting digital product strategy tools by what they actually do, updated for 2027
Digital product strategy tools for 2027 sorted by what they actually do, covering research, roadmaps, experiments, analytics, billing and exit cost.
Strategy
Digital product strategy benchmarks: 6 areas to compare
Digital product strategy benchmarks: user value, adoption, retention, quality, economics and delivery, each with the context that makes it comparable.
Costs
Digital product strategy checklist for evidence and decision gates
This digital product strategy checklist sets evidence, priority calls, security questions, approval records, and review rules; unresolved decisions stay visible.
Operations
Digital product strategy mistakes: risks and review
Digital product strategy mistakes often start with vague users or feature-first plans; assess dark patterns, security, downside risks, and evidence.
Rules
Affiliate contracts for US digital products, the clauses that hold up
Affiliate contracts digital products live or die on commission, termination, and governing law clauses. Here is what holds up across US states.
Strategy
Why Austin and Miami draw digital product launches
Austin and Miami digital product launches differ on creator meetups, startup programs, state tax and local affiliate networks, and this guide compares both.
Rules
California digital product tax: what is taxable and how CDTFA registration works
California digital product tax: which downloads are taxable, how district rates follow the buyer's location, and CDTFA registration steps for out-of-state sellers.
Operations
Chicago digital product sellers: a pre-launch overview
A plain-English overview for Chicago digital product sellers: Illinois registration, platform fees, copyright filing, BBB complaints and sales tax nexus.
Careers
Digital product strategy examples that teach more than the theory
Named digital product strategy examples show how Notion, Duolingo, Substack and Shopify made one hard choice each and what that choice cost them.
Rules
What the FTC affiliate disclosure guides ask of US digital product creators
Plain reading of the FTC endorsement guides, Disclosures 101 and the native advertising guide, plus where DAA principles differ and how disclosures are placed.
Rules
New York digital product tax and affiliate nexus, explained
New York digital product tax rules for creators: marketplace provider obligations, affiliate nexus thresholds, registration, and self-employment reporting.
Rules
How US sales tax on digital products works
Sales tax on digital products in the US depends on nexus and taxability. Here is how collection, registration and marketplace facilitator rules work.
Rules
Texas sales tax rules for online courses and downloads
Texas sales tax online courses hinge on how the Comptroller classifies your product, so check nexus, data processing rules and local rates before you sell.
Strategy
How to plan Toronto Montreal Vancouver retention benchmarks
How to plan Toronto Montreal Vancouver retention benchmarks: compare agency scope, acquisition pressure and channel mix, then set targets from your own data.
Rules
US Canada digital sales tax compared
US Canada digital sales tax compared: state sales tax rules, GST and HST rates, the CAD 30,000 threshold, customs limits and place-of-supply tests.
Strategy
How to use US Census ecommerce data to benchmark your store
US Census ecommerce data gives US store owners a free benchmark, and this guide shows where to pull it, how to compare it to your own numbers, and what to ignore.
Rules
Digital product strategy development: how to compare options
Digital product strategy development: a method to compare options, with a side-by-side of five business models, scoring and a record of what lost.
Rules
4 Mistakes When You Charge Sales Tax on Digital Products
Sellers who charge sales tax on digital products stumble on nexus thresholds, product taxability and local rules. These four mistakes cost the most.
Costs
5 notes on digital product strategy questions worth reading
common digital product strategy questions cover users, differentiation, access, subscriptions, pricing, roadmaps, evidence, security, ownership, and retirement.
Rules
Digital product accessibility: ADA and state laws for US sellers
US digital product sellers face ADA Title III, WCAG 2.1 AA, California and New York claims, plus a compliant statement, record keeping and enforcement outcomes.
Costs
US Sellers' Digital Product Delivery Platform Fees Compared
Digital product delivery platform fees compared for US sellers: Gumroad, Payhip, SendOwl and Lemon Squeezy on cost, payout timing and sales tax.
Rules
How to Charge GST/HST on Online Courses in Canada
GST/HST online courses Canada: learn when to register, set checkout tax by province, what receipts must show, and how to file returns and remit tax.
Costs
Shopify vs WooCommerce for Digital Products: US Sellers' Cost Breakdown
Shopify vs WooCommerce for digital products: US sellers face different monthly fees, tax tools and upkeep. Here is the US cost breakdown, side by side.
Rules
Digital Product Sales Tax by State: Three Examples
Digital product sales tax by state varies by product and buyer location. Compare California, Texas, and New York rules, rates, nexus, and seller duties.
Guides
Digital product analytics: the practical version
Digital product analytics works when each metric maps to a decision, a value event and a checkable output, not to a dashboard nobody owns or trusts.
Reviews
How to think about digital product funnels
digital product funnels in 2027 should map a real buyer task, define observable states, remove preventable friction, protect choice, and measure delivered value.
Rules
Digital product pricing: a two-sided framework
How digital product pricing works on both sides: define the unit, model the economic floor, disclose terms, test comprehension, keep price versions.
Careers
Getting affiliate marketing for digital products right the first time
affiliate marketing for digital products in 2027 needs clear partner terms, honest claims, prominent disclosures, reliable tracking, net payouts, and buyer care.
Costs
Digital product launches: the stages, release gates, and measures that matter
A staged framework for digital product launches: readiness gates, claim controls, buyer journey tests, release stages, and post launch measures that matter.
Strategy
Creator business models under review: the good, the weak and the verdict
A review of creator business models, naming the platforms and deal terms behind each, with a verdict on which ones pay and which quietly cost.
Careers
Reviewing membership site marketing: strengths, gaps and a verdict
A review of membership site marketing: what Circle, Kajabi and Substack get right, where recurring billing and retention break, and the verdict.
Guides
Ebook marketing: what to keep and what to drop for 2027
ebook marketing in 2027 connects reader research, honest positioning, useful samples, accurate metadata, accessible files, distribution, and measured sales.
Strategy
A planning framework for online course marketing
A planning framework for online course marketing, from learner research and offer design to channel tests, measurement, and learner retention.
Operations
Digital product strategy: a framework for choices, evidence, and outcomes
A framework for digital product strategy: defining the user problem, value, business model, evidence, outcomes, boundaries, funding, and review cadence.